Pizza Ninjas is a 1,500-piece Bitcoin Ordinals collection launched in January 2024, each inscribed on rare "pizza satoshis" from the historic 2010 Bitcoin Pizza transaction. The project became known for its strong execution, storytelling, and community engagement. It built momentum through live "war-room" streams during major protocol launches, offering real-time education and support to collectors while cultivating a playful, culture-driven identity around pizza and ninja themes. Beyond the digital realm, Pizza Ninjas strengthened its community through in-person experiences, including pizza bus tours during NFT NYC, yacht meetups, and global Ordinals events that brought holders together across continents.

Even amid market volatility, Pizza Ninjas maintained notable strength thanks to its limited supply, low listing ratio, and on-chain game Pizza Pets, a Tamagotchi-style experience that deepens its ecosystem. Its credibility as an art project was reinforced when Pizza Ninja #1 sold at Sotheby's for 2.23 BTC, bridging digital and traditional art markets. The collection's creative expansion also earned recognition in film, winning 1st place at the New York Short Animation Festival in 2025.

Dive deeper in the Design Whitepaper and explore the full GitBook for technical details and lore.